Jayda Chi is a design director based in New York. For more than 15 years, she has designed hosiery, apparel, and accessories for brands ranging from heritage labels to fast-moving DTC companies, including Ralph Lauren Hosiery, Victoria’s Secret PINK, Gerber Childrenswear, and Nice Laundry, where she leads design today.
Her work covers the full product life cycle: translating trends into concepts and color stories, creating the designs, partnering with overseas factories, and bringing each product to market.
Jayda is available for freelance projects.